Informatica comes to the picture wherever we have a data system available and at the backend we want to perform certain operations on the data. It can be like cleaning up of data, modifying the data, etc. based on certain set of rules or simply loading of bulk data from one system to another.
Informatica offers a rich set of features like operations at row level on data, integration of data from multiple structured, semi-structured or unstructured systems, scheduling of data operation. It also has the feature of metadata, so the information about the process and data operations are also preserved.